{"id":11570,"date":"2026-03-24T13:50:09","date_gmt":"2026-03-24T02:50:09","guid":{"rendered":"https:\/\/melbournepcg.org\/?p=11570"},"modified":"2026-04-01T16:03:25","modified_gmt":"2026-04-01T05:03:25","slug":"philippine-consulate-general-in-melbourne-promotes-filipino-cuisine-on-sidelines-of-melbourne-food-and-wine-festival","status":"publish","type":"post","link":"https:\/\/melbournepcg.org\/?p=11570","title":{"rendered":"Philippine Consulate General in Melbourne Promotes Filipino Cuisine on Sidelines of Melbourne Food and Wine Festival"},"content":{"rendered":"\t\t
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PR-04-2026
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24 MARCH 2026, MELBOURNE – Over 50 food industry professionals and food enthusiasts trooped to the Philippine Consulate General in Melbourne for a special edition of Kusina and Kultura<\/em>, an advocacy event organized in collaboration with CITEM and Masterplan Global to promote Filipino cuisine and products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(L-R: Consul General Jesus R. S. Domingo, Chef Rolando Laudico, Chef Jac Laudico, Lumpia Queen Abi Marquez, James Beard Awardee Abi Balingit, Masterplan Global Head Raine Laysico, and CITEM Department Manager for Consumer Business Rowena Mendoza)<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consul General Jesus R.S. Domingo welcomed the participants, noting that \u201cKusina and Kultura is not just a tasting event. It is a strategic bridge that connects our cuisine with Australia\u2019s sophisticated and globally-driven dining culture\u201d<\/em><\/p>

CITEM Department Manager for Consumer Business Rowena Mendoza also gave a presentation showcasing the role of CITEM and IFEX in promoting Filipino flavors, and also invited the audience to come to IFEX in 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Over 50 food industry professionals and food enthusiasts attended the event<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Melbourne host Chanel Olive moderated a panel discussion of the following big names in Filipino food:<\/p>

  • Abi Marquez – Lumpia Queen and Global Food Content Creator<\/span><\/li>
  • Abi Balingit – New York Times Bestselling Author and James Beard Award Winner<\/li>
  • Michael Pastrana – Filipino food Advocate and Executive chef of Fable<\/li>
  • Rolando Laudico and Jac Laudico – Filipino food advocates, authors and co-owners of Guevarra\u2019s by Laudico<\/li><\/ul>

    The panel brought out the chef\u2019s different experiences with promoting Filipino food. Abi Marquez in particular recalled how her content creation has led to a lot of positive feedback from newbies to Filipino food who want to try their hand at the craft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    (L: Lumpia Queen Abi Marquez shares her experiences. R: Fides-Mae Santos, Raine Laysico, and Grace Guinto (not pictured) launch their book Filipinas in Food)<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Raine Laysico, Fides Mae-Santos, and Grace Guinto also launched their book Filipinas in Food<\/em>, a book featuring Filipino and Filipino-Australian women and their relationship with Filipino Cuisine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    CITEM provided a variety of export-ready Filipino products for showcase. ULAM, set to launch soon, gave a preview of their products.<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    After the short program, the participants were able to sample Filipino food products provided by CITEM, which ranged from snacks to ingredients to sauces and more. Also featured were samples of the soon-to-be launched Ulam<\/em>, ready-made meals for the mainstream Australian market. END<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    https:\/\/youtu.be\/sm7HKP68Wu4 PR-04-2026 24 MARCH 2026, MELBOURNE – Over 50 food industry professionals and food enthusiasts trooped to the Philippine Consulate General in Melbourne for a special edition of Kusina and Kultura, an advocacy event organized in collaboration with CITEM and Masterplan Global to promote Filipino cuisine and products. (L-R: Consul General Jesus R. S. Domingo, […]<\/p>\n","protected":false},"author":1,"featured_media":11575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressrelease"],"yoast_head":"\nPhilippine Consulate General in Melbourne Promotes Filipino Cuisine on Sidelines of Melbourne Food and Wine Festival - Philippine Consulate General in Melbourne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/melbournepcg.org\/?p=11570\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philippine Consulate General in Melbourne Promotes Filipino Cuisine on Sidelines of Melbourne Food and Wine Festival - Philippine Consulate General in Melbourne\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/sm7HKP68Wu4 PR-04-2026 24 MARCH 2026, MELBOURNE – Over 50 food industry professionals and food enthusiasts trooped to the Philippine Consulate General in Melbourne for a special edition of Kusina and Kultura, an advocacy event organized in collaboration with CITEM and Masterplan Global to promote Filipino cuisine and products. 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(L-R: Consul General Jesus R. S. 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