{"id":10296,"date":"2025-03-02T23:26:16","date_gmt":"2025-03-02T12:26:16","guid":{"rendered":"https:\/\/melbournepcg.org\/?p=10296"},"modified":"2025-04-22T18:42:19","modified_gmt":"2025-04-22T08:42:19","slug":"first-filipino-designer-to-participate-in-the-paypal-melbourne-fashion-festival-wows-fashion-community-in-powerful-runway-show","status":"publish","type":"post","link":"https:\/\/melbournepcg.org\/?p=10296","title":{"rendered":"First Filipino Designer to Participate in the Paypal Melbourne Fashion Festival Wows Fashion Community in Powerful Runway Show"},"content":{"rendered":"\t\t
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PR-06-2025<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The opening montage of Amir Sali\u2019s Melbourne Runway Show.
Photo Credit - James Taylor\/JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MELBOURNE, 02 MARCH: The Philippine Consulate General collaborated with Filipino community leaders Johanna Smith of Superlifestyle Australia and former model Donatila \u201cGina\u201d Parker to facilitate the first participation of a Filipino designer, Amir Sali, in the PayPal Melbourne Fashion Festival.<\/p>

The project was conceived by retired Consul General Maria Lourdes Salcedo, who sought out the community collaborators and endorsed the project to the PayPal Melbourne Fashion Festival Committee to be included in their independent programme. The project was also supported by Roder Lawyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amir Sali (right) and his team arrived in Manila on 28 February via Cebu Pacific, who sponsored his flight. Photo by Zandro Vasquez<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The fashion show was held on 02 March 2025 in the Rendezvous Hotel Melbourne, with Melbourne Fashion Festival CEO Caroline Ralphsmith in attendance alongside Todd Anthony, Head of Fashion Programming, members of the Victorian Parliament and local councils, members of the consular corps, fashion enthusiasts, and members of the Filipino community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Johanna Smith of Superlifestyle Australia (Left), Amir Sali (Center), and Todd Anthony, Head of Fashion Programming of the PayPal Melbourne Fashion Festival<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The diverse attendees of the show. Photos by Ashraf da Rafsta\/ JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fifty looks were shown down the runway, with title-holders June Macasaet (Manhunt international 2012 and first Filipino to win an international male pageant), Erik Visser (Mr. Universe Tourism 2023), and Nimesha Hewage (Miss Peace Australia 2025) joining a multicultural group of models of diverse ethnicities and ages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Filipino Title Holders June Macasaet (Left) and Erik Visser (Right) Photos by JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amir Sali\u2019s looks focused on fabrics and designs from Mindanao, showcasing the diverse applications of their cultural heritage in couture and formal wear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Models of various ages and ethnicities showcase Mindanao fabrics . Photos by JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The show was hosted by Donatila \u201cGina\u201d Parker, one of the organizers, and also one of Cebu\u2019s top models in the 80s.<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The show also featured non-professional models, including Consul Ralph Vincent Abarquez (right) Photos by JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Amir Sali (center) and former Melbourne PCG Consul General Maria Lourdes Salcedo (right) at the end of the show. Photo by JC Media<\/em><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ABOUT AMIR SALI: Amir Sali is a distinguished fashion designer and creative force, and is often affectionately referred to as the \u201cPrince of Beads\u201d due to his exceptional ability to incorporate detailed bead designs into his creations. Amir embarked on his formal education in fashion at the prestigious Ecole Lesage in Paris, France, where he studied Fashion and Bijoux\/Accessory Design.<\/p>

For 18 years, Amir worked as the Fashion Creative Director for the daughter of King Abdullah Al Saud in Riyadh, Saudi Arabia. Currently, Amir serves as the CEO and President of the House of Amir Sali, a renowned fashion and interiors brand based in Manila, Philippines. He has shown his works internationally on runways in New York, Paris, and Milan.<\/p>

ABOUT PAYPAL MELBOURNE FASHION FESTIVAL: (from MFF website<\/a>) PayPal Melbourne Fashion Festival is Australia\u2019s largest consumer fashion event, celebrating design, arts and ideas for everyone to enjoy. A not-for-profit organisation, we mirror and amplify all that is unique, edgy and wonderfully eclectic about Melbourne and Victorian fashion, while also amplifying broader Australian fashion talent on a local and global stage, to inspire consumers, support retail and connect our industry.\u200b<\/p>

Our world-class Premium Runways showcase Australia\u2019s leading, most loved designers alongside exciting local and emerging designers, championing the ‘see now, buy now\u2019 model, which are all hosted in the iconic Melbourne Royal Exhibition Building and surrounds. END<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PR-06-2025 The opening montage of Amir Sali\u2019s Melbourne Runway Show.Photo Credit – James Taylor\/JC Media MELBOURNE, 02 MARCH: The Philippine Consulate General collaborated with Filipino community leaders Johanna Smith of Superlifestyle Australia and former model Donatila \u201cGina\u201d Parker to facilitate the first participation of a Filipino designer, Amir Sali, in the PayPal Melbourne Fashion Festival. […]<\/p>\n","protected":false},"author":1,"featured_media":10298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-10296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressrelease"],"yoast_head":"\nFirst Filipino Designer to Participate in the Paypal Melbourne Fashion Festival Wows Fashion Community in Powerful Runway Show - Philippine Consulate General in Melbourne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/melbournepcg.org\/?p=10296\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Filipino Designer to Participate in the Paypal Melbourne Fashion Festival Wows Fashion Community in Powerful Runway Show - Philippine Consulate General in Melbourne\" \/>\n<meta property=\"og:description\" content=\"PR-06-2025 The opening montage of Amir Sali\u2019s Melbourne Runway Show.Photo Credit – James Taylor\/JC Media MELBOURNE, 02 MARCH: The Philippine Consulate General collaborated with Filipino community leaders Johanna Smith of Superlifestyle Australia and former model Donatila \u201cGina\u201d Parker to facilitate the first participation of a Filipino designer, Amir Sali, in the PayPal Melbourne Fashion Festival. 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href=\"https:\/\/melbournepcg.org\/?cat=9\" rel=\"category\">Press Release<\/a>","rttpg_excerpt":"PR-06-2025 The opening montage of Amir Sali\u2019s Melbourne Runway Show.Photo Credit – James Taylor\/JC Media MELBOURNE, 02 MARCH: The Philippine Consulate General collaborated with Filipino community leaders Johanna Smith of Superlifestyle Australia and former model Donatila \u201cGina\u201d Parker to facilitate the first participation of a Filipino designer, Amir Sali, in the PayPal Melbourne Fashion 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